Find social media opportunities and be aware of the threats
Learn where and who your audience are and how to target them
How to create engaging content that works for you
Reputation management – how to deal with negative comments
Why search engine optimisation links to social media
The tools to measure, manage and evaluate your social media strategy
The why and how of using Twitter
Finding people on Twitter and how to be found
Top free Twitter tools
Twitter lists – how to use this valuable tool
Build a relevant Twittering following
How to calculate your Twitter influence
Tweeting best practices – pinned tweets, Twitter images, Twitter videos
The difference between public and private engagement
How to get retweeted
#hashtags – how to use them effectively
Twitter etiquette – the do’s and don’ts
Evaluate and measure with Twitter Analytics and Management Tools
Is Facebook for your business?
Facebook strategy and evolution
Setting up and making the most of your Facebook page.
Get improved engagement using all of Facebook’s facilities
Top tips for creating likeable and sharable content – tagging, competitions, calls to action
Facebook advertising explained
Measuring with Facebook Insights
Why LinkedIn? – Overall insight to LinkedIn
The SEO benefits of Linkedin Profiles displayed in Google
How to make connections and influence people
Measuring your individual success on LinkedIn
LinkedIn for Business – Company pages
Maximise the benefits of using LinkedIn Groups
Tuesday 25th July 2017
9:30am – 12:30pm
This half day course costs just £125+vat and includes all course material, WiFi throughout the day, refreshments and email support for up to 14 days.
All you need to bring is a laptop.
Stockport Business & Innovation Centre
3rd Floor, Broadstone Mill
To book your place on this course, please pay using the button below or call us on 0161 3939 443 to make a card payment over the phone.
Social Media Essential Course £125 + vat (£150 inc. VAT) 17th January 2017
“Joanna provided an excellent training session for us here at Aspire. Her knowledge of social media was extensive and she tailored the learning to our wants and needs as a business. Thank you very much.”
Chris Hughes Aspire Education Academy
“As a techie, I’m embarrassed to say that I don’t use social media as much as I should to promote my business. I never really grasped how LinkedIn could be effectively used to actively improve web presence and credibility. Or at least I didn’t until I did a LinkedIn training session with Enrich Marketing.
With just a half day session, Jo taught me not just how to use LinkedIn, but the ways in which it could be used to grow one’s own online presence. In addition to this Jo explained the importance of an updated profile and regular posts to that profile, maintaining contact with other users on the system.
Jo’s manner of teaching and guidance is very comfortably paced and at no point did I feel I was left wondering or curious of any aspect taught on the course. I would recommend this course to anyone with or without a LinkedIn profile as it really does shed light on the reasons behind why we should be using on-line media in a more productive manner.
Thank you for such an interesting course, I look forward to a twitter course next!”
Karl Harter Tech Evolution
“Having been on Joanna’s Linkedin course I found her to have over and above expert knowledge coupled with her knowledge of SEO and website design. I have since reccommended her to a couple of my customers who have been very satisfied with Joanna’s excellent end product. I have already booked myself on another social media course and look forward to again gaing invaluble information from a true expert in her field.”
Steven Howarth Howarth Security Installations
“I would recommend any training courses that Joanna arranges, Joanna appriciates that not everyone is an expert in specific courses.
Joanna and her team are very proffesional in their approach to training at all levels.”