Once upon a time internet marketing was just having a website and perhaps an advert on another site pointing at your website.

Today, internet marketing refers to broader spectrum of components which can be used to increase sales. Internet marketing is becoming an increasingly important part of nearly every company’s marketing strategy.

Purpose of Internet Marketing

Essentially, internet marketing is using the internet to:

  • Promote a company’s brand, products and services
  • Sell goods or services
  • Make the first contact with a prospective client

What is Internet Marketing?

Setting up a website

The first port of call for any company is to have a website to inform existing and potential customers of the features and benefits of the company’s product and/or services. They are a great way to establish your business identity and brand. For more details on web design click here.

Search Engine Optimisation (SEO)

Once you have your website, you need to get it recognised by the search engines. There are two main ways to do this: SEO and PPC (Pay Per Click Advertising). SEO is based on improving the site’s organic (non-paid) ranking. It is a gradual rather labour intensive process but it is worth it and can have a great impact on sales being at the top of a Google search for a certain product or service.

Social Media Marketing

Social networks like Facebook, Twitter and LinkedIn can be a great tool for your business to engage with current and prospective clients.With millions of users on all three social networks you can’t afford not to get onboard with social media marketing.

Call Us Today

Based in the heart of Bramhall, Enrich can help with every aspect of your marketing. From the creation of your strategy through to making an existing strategy work for you. For help with your marketing, Call us today on 0161 3939 443. Alternatively, Contact Us for more information and a fee, no-obligation consult.