Google update April 2015

As of the 21st of April 2015 Google is updating and from now on having a responsive website will be very important to your search rankings. Google will be using a new mobile-focussed algorithm. The update will be targeting websites that are not mobile friendly. This means that if your website isn’t responsive your search rankings will be massively affected, and not in a good way.

People searching on their mobile devices will now see companies that have a responsive website which is working well at the top of their search.  Well above companies whose websites are not mobile friendly or if they have a poor mobile friendly website.

A responsive website is designed to provide easy navigation and easy reading with little scrolling and resizing. The site will be available on a wide range of devices like desktop computers, tablets and mobile phones. A responsive website will automatically adjust to whatever screen size you are trying to access the website on.

A good mobile friendly website will load fast, should be easy to read, be easy to navigate around and require minimal scrolling.

Below are two examples, one of a responsive website and one of a non-responsive website.


Not Responsive

How it looks on a mobile

Free Vector Apple iPhone 5 Mock Up

How it lookson a desktop

Waterworld desktop




How it looks on a mobile

Free Vector Apple iPhone 5 Mock Up

How it looks on a desktop

Alton Towers Waterpark desktop

You can see with these two examples that the responsive website is easy to read and very clear to the eye. The Non-responsive requires zooming and scrolling to be able to see the content and to be able to navigate around the website.

Is my website responsive?

Using the Google form below you can find out if your website is responsive just by typing in your website address.

If your website isn’t mobile friendly and you’re worried this Google update will affect your search rankings and business don’t hesitate to get in touch with us here at Enrich. We’d be happy to help you out.

You can visit for more information about the websites we build and how having a responsive website will benefit you.

ContactOur contact information is:

T: 0161 3939 443





No Comments

Post a Comment

five × five =