What’s the difference between a customer and a prospect?
Prospect and Customer Lists
What’s the difference?
A prospect is someone who is a potential or likely customer.
A customer is someone who has already purchased something from you.
When someone gets in touch with you via phone or fills in a contact form, they are not yet a customer. They are a prospect.
These two groups of people are rather different, so when conducting our email marketing campaigns we ensure that customers and prospects are contacted separately (for the most part) and are kept in different email lists. What will bring a prospect to you for an enquiry is different to what will bring an existing customer to ask you about one of your products/services.
Why do I need a prospect list?
Although it takes time to build a vast prospect list, if it is done correctly it could bring a lot of success to your business. Enrich Marketing would be happy to do this for you. Let us know what your ideal customer is, and we can work together to find the best ways to target them.
Marketing is about more than just selling. The essential part of any business is building and maintaining a trusting relationship with a prospective customer. If you keep regular contact with the prospect, you’re likely to find that they will get in touch with you when they’re ready to buy something from your company.
Engaging your prospects
When communicating with a prospect, you have to build a relationship from scratch, drawing on testimonials and case studies from existing customers. These things are very valuable as prospects are more likely to believe what they hear if it comes from other customers. When creating and email marketing campaign for your business, we would be pleased to include testimonials in your prospects list. So if you have any good reviews, don’t hesitate to send them to us!
Engaging your customers
It’s important to make sure that once you have a customer, you keep them interested in your business. By starting a relationship during the sales process and letting them know that you intend to keep in touch after they’ve bought your product, they will be aware of what to expect in the future.
The next step is to work out, from what the customer has already bought from you, products that might interest them in the future. However, it is important that follow-up emails don’t always try to sell. Here at Enrich Marketing, we can create informative and intriguing emails that are relevant to your business and keep the reader’s attention without constantly pressuring them to buy.